Author - Novelist - Speaker - Consultant
Gary W. Toyn
Exclusive Services
We specialize in serving higher education alumni organizations and all other types of membership-based organizations. Using our exclusive research and proprietary data sets, we can help assess the health of your organization, identify strengths and weaknesses of your engagement efforts, and evaluate the overall vitality of your current programs.
Assessment
We assess four key areas that are essential for a strong, healthy constituent engagement program:
1
Communications
What are the strengths and weaknesses of your communications efforts? How effective are you digital platforms, print communication, email outreach, analytics, content creation, etc.?
2
Value proposition
What is your organization's value proposition? This includes constituent services, free vs. paid offerings and benefits, events, etc.
3
Obstacles
What obstacles prevent your organization from engaging better? Typical issues include lack of reliable data, poor feedback loops, dwindling budgets, overworked staff, over-solicitation, too many alumni opting out, etc.
4
Culture
Institutional culture can be both a benefit and a challenge. How does your organization deal with institutional conflicts? How well do you serve the diversity of your audience? How do you deal with disengagement? How is your organization/institution integrated with your community?
Get in Touch
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